Social Media are about Engagement, not Control

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Post by: Kim Stephens

I’ve been in two meetings this week where public officials have stated that their job was in some way  to “control social media”.  One person stated that in an upcoming exercise “We are going to ‘play’ some social media and learn how to control that…”. In the another conversation a public information officer indicated that their office didn’t mind interaction and public comments on their social media platforms “…as long as people write things that don’t reflect negatively on our organization.” Whoa! Both of those statement had me floored because they demonstrated how those folks misunderstood the power of the medium. Fire Chief Bill Boyd, a longtime social media evangelist and a person who “gets it” stated in a post today that it is about “community engagement, not public communication”.  Exactly.

The power of using social platforms for engagement is important during every phase of…

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